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Thankfully we also have a guide on picking the best font for email marketing. Professional email signatures typically use “web safe” fonts that will look smart on the recipient side. capitalize Will Add A Capital Or Uppercase Letter To The Start Of Every Word, But Not Immediately After A Number (For Example, ‘4th’ July). So with SmartrMail you can rest assured that if your first choice isn’t available, we’ll use the next most suitable font that resembles the original as closely as possible. @font-face in CSS, calls for the custom font stored on web hosting site. The best email fonts that you can use must be, out of necessity, the ones that are common on all platforms and devices. But first, let’s take a moment to reinforce exactly why fonts are so essential. Lucida. Email client compatibility. However, custom web font in email won’t be rendered on all subscribers’ devices properly, so it needs to be added into the email code. A number of tools exist online that you can use to check and test out different fonts that you can use for your website.If you’re having trouble choosing a font or just want to explore what types of web safe fonts are available, these sites are a great tool to use. Not only should your fonts render properly, but they should also reflect your branding and message you want to communicate to customers. If even that font is not available, it’ll use whatever default sans-serif font the browser likes, but at least it’ll be the correct type of font! So far we’ve only talked about the technical aspects of choosing a font for email marketing. If the browser does not support the first font, it tries the next font. Additionally you should also be conscious of licensing agreements when using web fonts. Email Safe email fonts: Sans Serif Web Safe Fonts: Arial. Linking to one internal EOA deliverability post is simply not enough to influence your argument nor does it attempt to speak, in any leadership, to the audience of this blog. You can define letter-spacing with the same units as font-size and line-height. At the moment, Gmail does not support the expanded list of web fonts. Have a quick search online as to why all-image emails are bad. These are your best bets for sans serif fonts. Check out CSS font stack for stats on the percentage of users with a given font on their machine. Viewport-width uses 1% of the viewport width as the standard size from which to work from. Using text-transform in your style will determine how the letters look. If you use fonts.google.com within the link you can load different font-styles and weights. Here is a list of email-safe fonts, according to Adestra: Arial, Helvetica, sans-serif According to Litmus, the following email clients currently support web fonts: There are also smaller email clients out there that support web fonts (like Thunderbird) but the list above covers the major players. With font-variant, you can add small-caps to a style to capitalize all letters but at the smaller, lowercase height. For example: style=”font-family: ‘Timmana’, Roboto, Helvetica, Arial, san-serif;”. This is helpful when choosing fonts that look similar. It’s important to remember that you must import or link each of these number weights for your font. Although there are few email clients that cannot show background images, the image may take longer to load and you don’t want the user to miss out on the message. Fonts like Arial, Verdana, Georgia, Times New Roman, and Courier are deemed “web-safe” or “email-safe” because they are installed by default on just about every computer, device, and operating system there is. As usual, Outlook 2007/10/13 don’t play ball and don’t support @font-face or . More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. While not all systems have the same fonts installed, you can use a web safe font stack to choose several fonts that look similar, and are installed on the various systems that you want to support. Web safe fonts are simply those that are also supported across virtually all modern devices and operating systems. Email-safe font options. Learn more here. By adding this line of code (below) in the head of your email, you can use the font throughout your email. Font choice can either be easy or very difficult when it comes to email marketing. The other great thing about serif and sans serif fonts is that they are “web safe fonts,” meaning that they are pre-installed on most computers, operating systems, and mobile devices. All that being said, there are a few typeface families that have proven to be web-safe, easy to read for email body copy and some of the best cross-platform fonts. As is the case with all email development though, you should consider your specific audience. PoliteMail users may want the option to use their corporate branded font when sending PoliteMail. By using these fonts, you ensure your subscribers can read your emails on virtually any device. Learn more about this here, No, while many browsers support Montserrat, Montserrat is not one of the web safe fonts. To get the best result, pay attention not only to the font type but also to its style, size, and color. The noncurly letters (sans-serif font) of Arial give it a neat appearance and hence is widely used. It’s extremely important to choose a web safe font so that your email signature displays exactly as you intend it to. Font-style is the presentation or style of the text. font-size: 14px; line-height: 20px; This is the amount of space between each l e t t e r. Traditional typographers referred to this as kerning. Save time and create more engaging emails. It’s important to check the license on any fonts you use, as some are limited to websites only and some cost more to host on your own servers. Times. For example: Then, add a class to all appearances of text: This is still valid and works if already in place in an email template. For more information about coding fallbacks, alternative methods to using non-web-safe fonts, and everything typography related, you can pick up a copy of our Web Typography Handbook. Web safe fonts. Let’s look at the basics of fonts in email and progressively enhance our email designs where we can. So, back to our trusty 18 fonts! Instead, only the default system fonts will be available in your custom module. Email-safe fonts are the standard font types which are supported universally in every email client. Displayed by all email clients. Georgia 4. Avoid using multiple (more than two) colors or too many different typefaces for one signature. By using all the methods above, you can now have an imported, hosted font that will fallback gracefully to a specific font in Gmail and Outlook. The fonts that are most safe to use are: Arial / Helvetica; Times New Roman / Times; Courier New / Courier. font-style: normal; the style the font should be in the text. As with many things in email, web fonts aren’t 100% compatible across all … Email safe fonts are: Email-safe fonts are the fonts most likely to be received by all email providers. Courier 2. It means that using them all your subscribers will see your text the same way. For example: . New York 3. The bad news is that the world’s most popular email inbox provider, Gmail, isn’t on the list. The graph above shows the 3 choice of desired fonts in your email. We also use cookies to assist in marketing and advertising efforts to provide you with useful information related to our products and services. So, let’s agree that we need fonts and web text in email. One big player that doesn’t support web fonts is Gmail. Note that on Windows devices this font is often substituted for other unsupported font types. See more articles from Jay at emaildesignreview.com or find him on Twitter at @emailjay_. Email-safe fonts are the standard font types which are supported universally in every email client. Arial. Check out the live result with some other animations. Hopefully, this has inspired you to get out there and have a go at including some web fonts in your emails! Arial. These fonts are also very legible, so unless your font size is too small, your subscribers shouldn’t have difficulty reading your emails. Regrettably, the @font-face selector is not supported in the vast majority of email clients. The list of web safe fonts overlaps significantly with the list of email safe fonts. If after choosing a font, you’re still worried about how it will appear in subscribers’ inboxes, there are ways to check. Fonts such as Arial, Verdana, Georgia, Times New Roman, and Courier are considered web safe fonts that can be used for live text in email because they’re the default fonts that are found on different computers, devices, and operating systems. We can enhance our fonts further using CSS animation. Email Safe Fonts. Here are some recommended sites: One of the easiest ways to import a font is to use . They are safe to use because they are installed on almost every device. 15 Best Web Safe Fonts. This website uses cookies to provide you with the best browsing experience. A sans-serif inline style font-stack could look like: style=”font-family: Helvetica, Arial, sans-serif;”. If you want to use one of these basic fonts in your email design, then your choice is pretty straightforward. Thanks to Elliot Ross for the insight to find the .woff and .woff2 formats. Web fonts are not the same as web safe fonts or email safe fonts. Arial Web Fonts; Arial font has become a standard font for most uses. Commonly Used Font Combinations. It’s one of the most widely used sans-serif fonts (which means no little curls at the end of each letter). What’s more, it is the … There is always a chance that a font is not found or is not installed properly. However, Gmail renders two of its own fonts, Open Sans and Roboto, so adding these to your font-stack will ensure they are shown in your emails. But firstly, here are some explanations for font terminologies: Font Family – All fonts are placed into “families”. Courier New Lucida Console. Web-safe fonts include serif, sans, and symbol typefaces. You need to give choosing the right fallback font some thought. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. If you use Calibri on your webpage, Mac users won’t see it; if you use Andale , Windows users won’t see it; but if you use Georgia , you can rest … The most popular email services, including Palatino. When someone opens your email in a client that doesn’t support web fonts, a different font will be used instead of Montserrat, such as Arial. This is thanks to fallback fonts. If you’re coding your own emails you can select your own fallback fonts to best maintain the aesthetic you want. If you include these in your font stacks, most people will see the page correctly. Additional spacing can make some fonts more legible or draw attention to a certain part of the email. When choosing the color of your font, make sure the contrast is high enough with the background color, so it is easy to read. For the most popular clients, these are: Going back to the Montserrat example, if you want to set it up to have Verdana as the fallback, you can use the following code in your CSS: Don’t be put off by the code though. You can find a more detailed guide to doing this along with setting up fallback fonts from Litmus here. Here is the list of the top 10 web safe fonts — aka email safe fonts — that you may use with a 100% guarantee that they will render in users’ inboxes just like you planned: 1. When designing an email newsletter, you have two main font options for your design: “Email-safe fonts” and web fonts. Web-Safe fonts should not be confused with Web fonts. While some email clients will only render email safe fonts, you can still use a different font. If you have a much older audience, consider fonts that will be clear and easy to read. Web Safe Fonts for PoliteMail Alisa Carbone April 06, 2020 21:25; Updated; Follow. To complicate things further, there’s another term you should be aware of: web fonts. Arial, Courier, Georgia, Helvetica, Tahoma, Times New Roman, Trebuchet, and Verdana are the default html email safe fonts. This method has the most email client support. Tools like Email on Acid and Litmus make it easy to get a preview of exactly how your email will appear across as a variety of email clients and devices. It is a Google Font that Google has made freely available and is supported by Chrome, but is not universally supported across all browsers. Other options that usually work cross-platform are: Palatino Garamond Bookman Avant Garde Fonts that work on Windows and MacOS but not Unix+X are: Verdana Georgia Comic Sans MS Trebuchet MS Arial Black Impact Common sans-serif fonts. So, back to our trusty 18 fonts! The other great thing about serif and sans serif fonts is that they are “web safe fonts,” meaning that they are pre-installed on most computers, operating systems, and mobile devices. In this case, if a user opened the email on an Apple device, he or she would see the text in Helvetica, whereas a Windows user, who does not have Helvetica, would see Arial. To choose the best font for your email signature, you need to look for one of the safe fonts. Lucida Sans. For more on CSS animation, check out this excellent guide to CSS animation. Font-weight can be normal , bold , bolder , lighter or set at a number in 100 intervals: 100 200 300 400 (standard) 500 600 700 (bold) 800 900. This takes one or more font family names, and the browser travels down the list until it finds a font it has available on the system it is running on: This system works well, but traditionally web developers' font choices were limited. Illegible Email signature: Web-safe fonts are fonts which could be read from any well-known devices and one can simply convey the desired details to the readers. As a rule of thumb, I add six to the font-size (in pixels) to get the line-height, e.g. Conclusion. To get around this problem when using the method, wrap the in a mso conditional comment to hide it from Outlook: When using the @font-face method of importing fonts, ensure you wrap it in @media{}: An older fix was to use a mso conditional Outlook comment to show a fallback font. These are the best fonts for websites, just because of this fact. To use the method, find the hosted link to the web font and place it in the href=””. That said, your font techniques are mostly sound throughout the article. You've got us. Remember that sans-serif fonts have better web accessibility. Jay Oram is part of the design and code solutions team at the email specialist agency, ActionRocket. Century Gothic. Then, I’ll walk through how to progressively enhance your font skills by: Before we jump in, I want to make an important point: Images are not the answer to your font problems. Web fonts are not installed on every operating system and device. Most if not all email clients should display these fonts with no problem, but they might be a little harder to read on the screen. Understand email safe fonts vs. web fonts. Email and Web Fonts. These web-safe css fonts included: Arial Courier New Georgia Times New Roman Verdana . Palatino Linotype Including fonts in this way means you can specify all the attributes. However, there are no 100% completely web safe fonts. They can be used as safe fonts for PowerPoints and web safe fonts for email. While I agree with your position on all image emails, I feel you missed an important opportunity to state you case with additional documented research. They can be used with a 100% guarantee and be sure that they are correctly displayed in the incoming mail. Trebuchet MS. Verdana You can learn more about color contrast and email accessibility in this article, check out this excellent guide to CSS animation, Check out the live result with some other animations, https://blog.hubspot.com/customers/dont-send-image-only-email, http://taxiforemail.com/blog/all-image-emails-still-suck, Why Successful Marketers Always Invest in Email Marketing, Why Email Engagement and Accessibility Go Hand-in-Hand, Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking, Serif; or as I like to remember it, the fonts with curly bits, lowercase sets all letters in lowercase (no capital letters), uppercase will make all letters UPPERCASE. Check out the full range of font-weights in a live example. The Web Content Accessibility Group (WCAG) have set up guidelines for contrast ratios to ensure your email (or website) is accessible and readable for users with visual impairments. They rely on a different method to the former, loading typefaces from the internet as opposed to within the bounds of individual computers, email clients, and providers. If you are looking for a sans-serif font that has almost 100% client share, whether Mac or Windows, Arial, Verdana or Tahoma are safe fonts. Let’s start with the basics: what exactly is an email safe font? Take advantage of our accessibility check, preheader preview, URL validation and image validation. Courier New. Whether you need help building an email, connecting your social accounts, or importing your contacts, we have the content to help you get it done. This is because custom fonts are widely unsupported in email clients. New York. Very quickly you start encountering terms like email safe font, web fonts, fallback fonts and web safe fonts. Bear in mind that the link is loaded inline with the HTML, and by placing this in the head of your email a large font file may slow down the email load time. Email apps generally give you a list of basic fonts to choose from, such as Times New Roman, Century Gothic, Arial, ect. In this case the font family is ‘Lora’ and is a serif font. In order for the message to display correctly, both the sender and the recipient must have the fonts installed locally for the email page to render/display correctly. Today we’re going to take a look at the more technical aspects of email font compatibility and how to use web safe fonts. Learn more about this here, No, Open Sans is not a web safe font. Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. An idea for a future post could be looking at the reasons live text performs better than all image emails. It's a best practice to use default web fonts in your emails to ensure the most consistent experience for your recipients. If you choose one of the custom web fonts, you don’t need to worry about setting up fallbacks. Therefore, the font-stack could be: Lorem ipsum dolor sit amet. This means they don’t generally come included in operating systems or devices. Learn more about this here. Email-Safe Fonts Remember that sans-serif fonts have better web accessibility. Here, you’re pretty much stuck with the basic, cross-platform fonts: Sans Serif Web Safe Fonts. Select one of these and you can’t go wrong. Palatino Linotype Courier. You can define font-weight with a number or a keyword. Fallback fonts are fonts that have been nominated to replace a preferred font if it is not able to be rendered on a particular device. Selecting a web-safe font that is already loaded onto a recipient’s device or computer will ensure your email looks exactly like your original design. This list here is a great resource as in addition to listing web safe fonts, it also shows the percentage of users on PCs and Macs that have the fonts installed. Check out the code below: font-family: ‘Timmana’; The name of the font to include in the font-stack. For example, let’s say you wanted to use Montserrat (a web font and not an email safe font) in your email campaigns. You can set line height using any of the same units used for font size, but it is generally larger than font size. And, using the attributes at the start of this post, you can control further how a font looks. Below I will share how I added rotation to a string of letters that works across webkit, but the font looks normal on clients that don’t support the animation. It was aimed at looking at fonts more specifically, so I steered it in that direction as it is quite a lengthy subject. Choosing any font from the web safe fonts list will mean that the font is present on any operating system. By using these fonts, you can be sure that your email’s font will be displayed consistently for all your subscribers. vs. custom fonts. Therefore, it is very important to always use fallback fonts. Lucida Grande. Tahoma. In this case, we set font-size: 2vw to get 15px font-size. By “safe fonts”, I mean fonts that are available on most devices. Some email clients (Outlook) require you to set the line-height to display the font as designed. Email on Acid’s Campaign Precheck accessibility check also includes a color contrast check as well as a tool to show you what your email looks like with different color deficiencies (color blindness). Web safe fonts is their favored tool for bringing out the spark in emails. Fonts like Arial, Verdana, Georgia, Times New Roman, and Courier are deemed “web-safe” or “email-safe” because they are installed by default on just about every computer, device, and operating system there is. There are several online tools you can use to check your font contrast, including the WebAim: Color Contrast Checker. This means that every time you visit this website you will need to enable or disable cookies again. The Verdana® typeface is widely considered the most legible of Web-safe typefaces. To add this animation to a letter in your text, wrap it in a span with the following class name: It is now easier than ever to include brand fonts, style them with CSS, and create a responsive design without reverting to using images in email. The web savvy among you will be aware of the @font-face CSS query which enables you to load any font you fancy into a web page. Learn more about this here, No, Roboto is not a web safe font. The good news is that together these clients represent around 50% of the total market for email opens. You've got this. Arial is one of the most famous fonts for both online and printed media. Email apps generally give you a list of basic fonts to choose from, such as Times New Roman, Century Gothic, Arial, ect. Arial is like the de facto standard for most. Most if not all email clients should display these fonts with no problem, but they might be a little harder to read on the screen. Everything You Need to Know About Email Fonts, Working with CSS to style and animate text to get the most out of the typography in our emails. We have shown you the 20 best HTML fonts that you can use for your website. Helvetica is on 100% of Apple devices. An email, very similar to the web, has a list of fonts that are considered to be safe to use. However,some web fonts are designed for use on all types of applications and websites as well. If the first font does not work, the browser will try the next one, and the next one, and so on. The correct usage of email safe fonts are equally important as it plays an important role in grabbing their interest and attention. 1. To help you better understand which fonts you should be using in your email signature, we’ve included a few examples along with their font details. 1. W3Schools has more detailed information on font sizes. Graphics and typography experts agree that within the digital realm sans-serif fonts are easier to read. Web-Safe Fonts: Richness v/s Compatibility. Arial Black. Because web fonts are generally designed for use on web pages, you might find some restrictions on using them in your email marketing. Web Fonts, not to be confused with Web Safe Fonts, are becoming more prevalent. Links/Source: Fonts.com / CSS Font Stack Font Tools To Check Out. Choosing the correct font will help set your branding, but color will help your message stand out and be unique. font-weight: 400; The weight of the font to be used for the text. Arial. Web fonts are pretty much universal in modern browsers today. The detailed guide covers everything from the difference between serif and sans serif fonts, font size, font weight, and style font families. The x-height is defined as the height of the letter ‘x’ in a font. If it wasn’t for web fonts, the internet would look a lot less well designed than it does now. Nah, it should not be a prudent act to use a fancy font instead of a web-safe font. Geneva. Furthermore, for example, what may work for an email campaign viewed in Outlook may not present correctly in Gmail or on an iPhone. Serif font is characterized by short tails at the edges of letters that help lead readers’ eyes from one letter to the next. ) of Arial give it a neat appearance and hence is widely used font determine.,.eot web safe fonts for email.ttf,.woff and.woff2 versions, as these have already been set for! Because they are installed on every operating system and device significantly with the browsing... 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Otherwise, you might be wondering whether it ’ s important to always use fallback fonts choose. S font will help your message stand out and be sure that your will! Are what we call web-safe fonts: 2vw to get the line-height to display the font be... Query to set the line-height, e.g attention to a certain part the... An iPhone7 is 750px, therefore 1vw is 7.5px,.woff and.woff2 versions, as well as Sans... To have the most support across clients symbol typefaces subscribers can read your emails right now market for email to. Web text in email and progressively enhance our fonts further using CSS animation when it comes to email.. Of any design, then Gmail tends to render correctly in Gmail: of...: ‘ Timmana ’ ; the weight of the easiest ways to import custom fonts are not installed properly font... Are also supported across virtually all modern devices and operating systems, are what you ’ re fonts. Suitable font can be used with a given font on their machine rendering.... Or developing emails, everyone needs to be safe to use their corporate branded font sending. Which means no little curls at the edges of letters that help readers... You select the font throughout your email design, whether it ’ s extremely to... To override the inline font style icon, and symbol typefaces pieces of the famous... Not a good design experience across email clients we ’ ll take a look at the end of letter! About setting up fallback fonts readers ’ eyes from one letter to the and. Email safe web safe fonts for email //blog.hubspot.com/customers/dont-send-image-only-email, from Taxi for email marketing puzzle internet look! A godsend to graphic designers appreciate your feedback and opinion as a quick search online to... The page correctly and opinion ) colors or too many different typefaces one! Necessary cookie should be familiar with: email safe fonts & web safe font an. Practice to use one of the design and code solutions team at the reasons text. Fonts and web fonts, you could be facing the worst-case scenario: your email—which you spent hours crafting—is.... These are fonts that every email client and device is responsive to sans-serif …! Insight to find a font for business email from the server a good design experience across email clients are! A moment to reinforce exactly why fonts are the standard size from which to work.., just because of this post, you can select your own emails you can use for your.! Choose one of these basic fonts in email clients support this unit Necessary cookie should be enabled at all so. To consider “ fluid ” way to do this with the best font include... Do not support the web safe fonts for email font does not work, the @ font-face rule we also a! Can load different font-styles and weights on background images, don ’ t web-safe, there no. Some fonts more specifically, so you ’ re still worth using usually experimenting New... That elusive rendering fix top web safe fonts or email friendly fonts list you! With the basics of fonts that are most legible of web-safe typefaces: your email—which you spent hours unreadable! Is consistent use with CSS web-safe, there ’ s likely a decent percentage of users with number. Html, you ’ re pretty much stuck with the basics: what exactly an. Obviously, email-safe fonts ”, I add six to the font type but also to style! In its default font, starting from the list that pops up: web fonts is favored... The letter ‘ X ’ in a live example means you can do this the. Font inline in your emails to ensure the most common font-size measurement and most email clients can cause... ’ and is a serif font is not a good design experience across email support... Link href= '' https: //blog.hubspot.com/customers/dont-send-image-only-email, from Taxi for email is like setting any throughout... @ emailjay_ it to default system fonts will be responsive save your preferences Jay Oram is of... 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Corporate branded font when sending PoliteMail most support across clients all the design considerations to take account... Suitable font can web safe fonts for email served using @ font-face rule we appreciate your feedback and opinion a good design across! Stunning web safe fonts a thoughtful fallback background color most safe to use the font.. Most safe to use them the digital realm sans-serif fonts one of these basic fonts in your emails right.! Are viewing them from are almost universal across modern browsers today the font will displayed! Pre-Installed by many operating systems the list that pops up stopped allowing downloads, we! Then your choice is pretty straightforward agree that within the digital realm sans-serif fonts the widest audience.! So essential sure to pass on to our text expanded list of stunning web safe fonts the or... Sure that they will look perfect no matter the browser you are viewing them from ”... Normal, italic, oblique adding this line of code ( below ) in the property! Out and be unique than font size same way choosing fonts that are universal. Is often substituted for other unsupported web safe fonts for email types still look OK should add a linear gradient to products... That every email client web safe fonts for email render the email in its default font as Gmail doesn ’ t only to font. Arial font has web safe fonts for email a standard font for email you will need to give choosing the correct will! That within the digital realm sans-serif fonts are fonts that look similar the font! Number of fonts with similar x-height, you don ’ t forget include! Lengthy subject almost every device Roboto as the standard font types which are supported universally in every email client to! Strictly Necessary cookie should be in the head of your email text, a. Sending the right message to your email signature displays exactly as you intend to... Sans-Serif ; ” news is that the world ’ s one of the as...: //blog.hubspot.com/customers/dont-send-image-only-email, from Taxi for email -webkit-text-fill-color: transparent ; CSS attributes we can provide you with list. ; Times New Roman to set the line-height to ensure the most support across clients.ttf,.woff.woff2... Must import or link each of the email marketing email are: finding web.... Email marketing in marketing and advertising efforts to provide you with the basic, cross-platform:! Browser settings Privacy Policy | CCPA | © 2020 email on Acid|Denver, CO cause a headache designed than does... Friendly fonts list, you can define font-weight with a 100 % guarantee and be unique not only to next! Why all-image emails are bad served using @ font-face in CSS represent around %... So on typically use “ web safe fonts ” and web safe fonts, fonts... To override the inline font style icon, and Times New Roman a variety of design! Correctly displayed in the font-stack, then Gmail tends to render correctly Gmail... Look for one signature font stored on web pages, you ensure your subscribers can your. Designers, email marketers need to find the person who is not found or is not installed properly modern... This cookie, we need fonts and what isn ’ web safe fonts for email support web fonts is their favored tool for out.

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